Pink October at Belov Group

Adapted to English from an article originally published on the Belov Group website.

The Pink October campaign is one of the most successful and widely adopted health initiatives, especially in the corporate world. With 23 years of internationalization, the action addresses women's health with a focus on Breast Cancer, one of the diseases that most affects the female population.

The first records of the campaign date back to the 1980s in the United States, but global adoption only occurred in 2002. In Brazil, Pink October also began to address other diseases, such as Cervical Cancer, facilitating and broadening the dialogue with women of all ages and social strata.

Annually, Belov Group supports the cause by promoting conversations among teams and sharing updated information to stimulate and strengthen a work environment of constant care. The actions took place especially through lectures, conducted by health specialists, a visual communication dedicated to the theme, and the diffusion of content developed by the Ministry of Health, such as guides and booklets.

Breast Cancer continues to be the most common type of cancer affecting women in Brazil. Breast self-examination helps to detect the disease early, but does not substitute for a consultation with a mastologist, and the chances of a cure increase if the medical diagnosis is made sooner. Mammography is now recommended for women starting at 40 years old (the 40 to 49 age group accounts for 23% of disease cases) and early detection increases the chances of a cure.